How to Leverage Kindle Unlimited for Marketing Your Books

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Whether or not you are an skilled writer already racking up gross sales and new readership, or you are simply dipping your ft into the huge waters of the self-publishing trade, the considered making your books to be had thru Kindle Limitless (KU) has indubitably crossed your thoughts.

The actual questions is, must you or mustn’t you?

Is there a transparent benefit for you, the writer, in the use of this carrier? As a result of let’s be fair, your major objectives are to achieve publicity in your paintings and make a residing whilst doing it.

With this in thoughts, let’s speak about how you’ll marketplace your books successfully by means of leveraging the Kindle Limitless platform, together with the professionals and cons of the use of KU vs a much wider distribution method.

What’s Kindle Limitless?

If you do not already know, Kindle Limitless is a subscription-based carrier presented by means of Amazon that permits readers (High and another way) to get admission to their complete stock of KU books for one low per month price.

At beneath $10 a month, it is simple to peer why Kindle Limitless has won a name because the “Netflix” of books!

However, wait a minute… $10 a month for limitless get admission to to all in their books!? If you are questioning who makes cash with this association different than Amazon, you would be in just right corporate.

Authors internationally had been scratching their heads and tip-toeing round signing up for Kindle Limitless as a result of they are no longer certain about its long-term advantages or possible drawbacks.

The Execs and Cons of The use of KU vs. The use of Wider Distribution

There are a number of execs and cons that pass together with the use of KU vs. wider distribution choices, or doing the complete opposite.


  • It complements the succeed in of your books – Amazon has a minimum of fifty % marketplace proportion in the United States and UK relating to virtual ebook gross sales. That is VERY important. Their best-selling Kindle e-readers, drugs and apps, in addition to Amazon’s superb ecommerce platform and knack for turning browsers into patrons are what power this phenomenon. And it is expanding yearly.

The base line? Having your books featured on Amazon will increase the chance that they are going to be discovered and browse by means of a large number of other folks.

  • You acquire get admission to to Amazon’s ecommerce gear – Amazon’s crew is masterful at getting shoppers to shop for, and it is no other once they marketplace virtual books.

Via their KU program, you acquire get admission to to distinctive promotional gear like their Kindle Countdown Offers and Unfastened Ebook Promotion, which each lend a hand to spice up your readership and release your new titles to luck.

  • You earn royalties for ever web page learn – Not like conventional books gross sales the place a buyer buys your ebook and also you get a one-off fee, with KU authors are paid a small royalty for each web page learn from every ebook.

Sure, you almost certainly may not make hundreds of thousands, however each penny does upload up.


  • Exclusivity of your ebook identify with KU – You learn proper. If you make a decision to advertise a ebook the use of Kindle Limitless, you can not advertise that identify any place else.

You are identify is sure to Amazon’s KU for 90 day spans, and then, you’ve gotten the approach to renew your contract.

  • Doubtlessly low profits – Until you are within the most sensible percentile of ebook publishers within the Kindle Limitless program, you should not be expecting to get hefty royalty assessments.

Nearly all of self-published authors to find that the potential of profits consistent with ebook are a lot upper on different platforms when in comparison to KU.

There appears to be extra to like about this system than there may be to hate it.

However is it sensible to position your entire eggs in a single basket and feature titles unique to Amazon’s Kindle Limitless? Is there some degree to even signing up if the danger of incomes important royalties are narrow?

The Resolution: Sure and No, relying in your business plan.

Tips on how to Use KU to Promote Extra Books

We already discussed that Amazon has the lion’s proportion of the virtual ebook marketplace, however one thing that you can no longer know is that their KY consumers aren’t any extraordinary readers.

The typical one that indicators up for a subscription carrier like Kindle Limitless is perfect described the use of one phrase: Voracious!

Consider it.

Who else would join an limitless provide of books each month? Anyone who cannot get sufficient of the written phrase and who has the prospective to grow to be an excessively dependable reader, if given a just right reason why!

Advertising professionals internationally have used the “loose be offering” perspective to hook new customers into their services and products for many years. Some examples are, loose samples given away at wholesale golf equipment, loose trials of instrument and loose content material given away to get new subscribers for electronic mail lists.

It is so marvel that this method works amazingly neatly for promoting eBooks too, particularly if you are more recent to the sport and have not made a reputation for your self amongst readers.

For those who view Kindle Limitless as a springboard for launching your self-publishing occupation it may be an actual asset. The secret is to not make your entire books to be had there, however only some of your best possible.

And why your perfect paintings?

As a result of, if a reader comes throughout one among your books you wish to have them to be so excited, spellbound and addicted that they’ve no selection however to head out and purchase further titles if they would like extra. How’s that for encouragement?

Even a unmarried exceptionally written and introduced ebook presented at the KU platform has the power to transport you from utterly unknown to outstanding amongst your audience, actually in a single day.

However what if you are a longtime self-publisher who already has a vital following?

If you are already well known and playing profitable virtual books gross sales, Kindle Limitless is probably not an crucial facet to rising your readership (even supposing it cannot harm).

Then again, by means of no longer publishing a minimum of one identify at the platform, you can be lacking out on important advertising possible (do not be concerned, you’ll all the time use a pen title).

Lindsay Buroker, one writer incomes a full-time source of revenue for her paintings, attributes any place from 85-90% of her source of revenue to using the Amazon Kindle Direct Publishing and Kindle Limitless platforms. Against this, her different ebook titles unfold throughout seven selection platforms jointly herald the remainder 10-15%.

In her case, the maths is simple.

However the one strategy to understand how it might be just right for you is to make a choice some titles, check in in your personal Amazon KU account and spot what occurs.

The Perils of Heading off Wider Distribution

Regardless of how you’re feeling about Amazon, the reality is that they’re one of the crucial main ebook vendors international. Whilst it can be a grave mistake to depart them from your plans for advertising and distributing self-published titles, general exclusivity might be similarly difficult.

Whilst it may be very efficient, as with maximum issues, there may be one caveat to the use of Kindle Limitless completely for advertising your emblem.

Whilst Amazon does have nearly all of readers, you might be lacking out at the hundreds of thousands of readers on different platforms comparable to Apple’s iBookstore, Kobo, Barnes & Noble, and extra.

Because of this on my own, it’s by no means advisable to make use of any unmarried distribution and promotion method. As an alternative, center of attention on the use of KU to advertise a few of your perfect books to achieve the publicity and new readership that simplest Amazon can be offering and put the remainder of your books up on the market on any platform and in any structure that may produce gross sales and earnings in your paintings.

Whilst Kindle Limitless is not a just right have compatibility for each writer, it’s price investigating as a part of a multi-strategy ebook advertising plan.